What is your brand identity?

Every professional has his or her own story to tell, goals, skills, and expertise to share. In today’s increasingly digital world, a personal brand is no longer a nice-to-have; it’s expected.

You are a brand and you are in charge of your brand. Ideally, the brand you have is the identity or reputation you have chosen yourself. It is the way you want to be perceived, experienced and appreciated by others. Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you.

Personal branding has become an essential part of entrepreneurship. It is indeed a global phenomenon that has become increasingly important to all professionals and it is therefore critical for individuals to cultivate their personal brands to enjoy professional success.


Today’s marketplace is increasingly becoming competitive and professionals are struggling to stand out from their peers. Professionals who will stand out for what they do are likely to benefit immensely. By creating and preserving personal brands, individuals have the capability to use their unique qualities and skills to essentially market and position themselves thereby giving themselves a valid distinction from competition besides advancing their careers.

Jacqueline Whitmore, Author and Business Etiquette Expert notes that personal brands affect business reputations as much as they do professional careers since professionals will think of individuals first whenever new business opportunities arise.

An understanding of these dynamics is therefore important since it will help individuals gain vital relationships and make winning impressions on prospects, customers and potential employers

There is no single path to success and there is no one right way to create the brand called You. Except this: Start today.